Privacy policy

Last updated: January 24, 2026

As It Is Studio operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). As It Is Studio is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact details: including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information: including payment card information and transaction details (Note: We do not store your full credit card numbers; these are processed securely by our payment providers).

  • Account information: including your username, password, preferences, and settings.

  • Transaction information: including the items you purchase, return, or exchange.

  • Communications with us: including the information you include in emails or messages to us.

  • Device & Usage information: including information about your browser, IP address, and how you interact with our website (via Cookies).

How We Use Your Personal Information We use your personal information to:

  • Provide Services: To fulfill your orders, process payments, arrange for shipping, and manage your account.

  • Marketing: To send you updates about our new collections or promotions (only if you have opted in).

  • Security: To screen orders for potential risk or fraud.

  • Communication: To provide customer support and respond to your inquiries.

  • Legal Compliance: To comply with applicable laws (such as tax laws in The Netherlands) and legal processes.

How We Disclose Personal Information We value your privacy and do not sell your personal information. We may share your information with third parties for legitimate business purposes, including:

  • Shopify: Our e-commerce platform provider.

  • Service Providers: Partners who help us fulfill orders (e.g., PostNL, DHL for shipping) and process payments (e.g., Credit Card processors, PayPal).

  • Legal Requirements: If required to comply with applicable laws and regulations (e.g., responding to a subpoena or tax authority request).

International Transfers Please note that we may transfer, store, and process your personal information outside the country you live in (for example, Shopify's servers may be located in Canada or the US). When we transfer data out of the European Economic Area (EEA), we rely on recognized transfer mechanisms like Standard Contractual Clauses to ensure your data is protected.

Your Rights (GDPR) If you are a resident of the European Economic Area (EEA), you have the right to:

  • Access the personal information we hold about you.

  • Ask that your personal information be corrected, updated, or deleted.

  • Object to processing or ask us to restrict processing.

  • Withdraw consent (e.g., unsubscribe from our newsletter) at any time.

If you would like to exercise these rights, please contact us through the contact information below.

Security and Retention We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements (e.g., Dutch tax laws require us to keep order records for 7 years).

Cookies We use cookies to improve your browsing experience and analyze website traffic. You can control and manage cookies through your browser settings or our cookie consent banner.

Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@asitisstudio.com or contact us by mail at:

As It Is Studio Markelerbergpad 293 Amsterdam, 1105 AW The Netherlands

For the purpose of applicable data protection laws, we are the Data Controller of your personal information.